Consumers like Brands that Do Good!
While the recession has meant Canadians have less money to give to good causes they are expecting companies and brands to increase their support for social causes. And many consumers are saying they’re more likely to buy a brand for that very reason – 51 per cent said they have purchased a brand supporting a good cause even though it wasn’t the cheapest. The impact of cause-related marketing on consumer attitudes and buying patterns was highlighted in the third annual Edelman Goodpurpose™ Consumer Study released in October.
