The Digital U series is featured in Julia Moulden’s piece “New Radical Revolution: 10 World Changing Ideas”. Moulden’s piece describes Digital U as a “primer for folks who just want to get their feet wet” in the social media world. Not only will you “feel in the loop about what’s going on around us, and figure out how to harness the power for your own world-changing agenda.” Watch ALL of the Digital U series on Get Involved.

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Episode 1 – Online Activism: An Overview: WATCH

- With social tools like twitter and facebook, and thousands of sites devoted to issues and causes –– like minded individuals are hooking up about everything – and it’s revolutionizing how activists organize. Individuals can organize large scale events with virtually no cost, to create awareness and engage others for their cause.

Episode 2 – Transparency: Tell No Lies: WATCH

- Controlling and spinning a message has driven public relations for decades. The motto has been– it’s better to conceal than to reveal. But the internet has allowed us to access any and all information surrounding institutions and government. Not only can individuals share and discuss products and policies, but concerned citizens can use accountability sites to report neighborhood problems.

Episode 3 – The Power of the Citizen: Politics 2.0 – WATCH

– Social media has forever changed democracy. Citizens are now being engaged like never before, as a dialogue in now emerging between politician and voter. People can now actively participate in their society, as governments have begun giving them the opportunity to brainstorm ideas to create change initiatives in their communities. And this concept of active citizenship is only the beginning of this democracy make-over.

Episode 4 – The Power of the Consumers: Consumers Pumping Up the Volume – WATCH

– The power is back in the hands of the consumers. With networking sites, blogs and forums, customers can share their opinions on virtually any purchase. But the conversation isn’t just one ended, consumers have begun to demand a conversation with the companies themselves. The digital space has finally given consumers the power to stand up and be heard.

Episode 5 – Twitter and Micro-messaging – WATCH

– Twitter is the “hot” micro-messaging tool, and it’s bringing people together faster than we ever could have imagined. Events like Ho Ho Ho TO proved micro-messaging’s success and its capacity for social change. But micro-messaging doesn’t always need to connect people over serious issues. It has made creating events, and coming together virtually effortless. The world is flattening in not only a geographical way, but a social way too.

Episode 6 – Crowdsourcing: The Wisdom of the Masses – WATCH

– Crowdsourcing is all about taping into the power of your consumers, acknowledging that many customers interested in an organization or a company are also going to be extremely knowledgeable about your products. Crowdsourcing also gives companies the opportunity to test products before they hit the mass market. From designing their own t-shirts, to measuring craters on Mars for NASA, this ability to harness our collective talents all over the world is one of the most powerful tool to bring about social change.

Episode 7 – A Virtual Printing Press – WATCH

– Self-publishing has become easier then ever before, and simple tools like blogs, Youtube and Twitter, your message can reach the over 1.5 billion people online. Anyone can publish online and for free, which means that content is diverse, unique and frequently controversial. Citizen journalism has also taken to the internet, as everyday citizens take to the streets and have begun conducting their own interviews and asking their own questions that haven’t always been addressed by the mainstream media.

Episode 8 – A Loss of Privacy? – WATCH

– The internet has closed the geographical gap and put information right at our fingertips – but its also important for all users to remember that anything they put on the web, can be difficult to remove, and accessible by almost anyone. Any profile or account you create online can be searched by employers, potential spouses, friends, family and strangers – which not only puts your reputation at risk, but also your safety. As a user you need to be aware and beware of the digital crumbs you can leave behind.

Want to learn more about a specific topic? Check out the full length interviews – as our Digital U Podcasts.

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Check out the schedule below and watch the ones you are interested in! In no time you’ll be creating widgets and expanding your online social network.

Mitch Joel – President, Twist Image and Author of “Six Pixels of Separation”: WATCH

Ryan Taylor – Goldsmith, The Fair Trade Jewellery Co: WATCH

Craig Heintzman – Development Associate, World Wide Web Foundation: WATCH

Deanna Zandt – Media Technologist and Author of “Share This!”: WATCH

Ryan Coleman – Facilitator & Information Designer: WATCH

Donnie Claudino – Marketing Manager, TechSoup Canada: WATCH

Meghan Warby – Senior Consultant, Argyle Comm.: WATCH

Jason Mogus – CEO, Communicopia: WATCH

Lisa Torjman – Associate, SiG@MaRS: WATCH

Sarah Prevette – Founder & CEO, Sprouter: WATCH

Beka Economopoulos – Vice President, Fission Strategy: WATCH

Sacha Chua – Enterprise 2.0 Consultant, IBM: WATCH

Christopher Berry – Group Marketing Science Director, Critical Mass: WATCH

Tamera Kremer – Founder and Chief Strategist, Wildfire Strategic Marketing: WATCH

Phillip Djwa – Principal, Agentic Communications: WATCH

Roz Lemieux – Partner, Fission Strategy: WATCH

Monica Hamburg – Writer & Social Media Evangelist: WATCH

Sam Dorman – Technology Strategist: WATCH

Marco Campana – Online Capacity, Ontario Council of Agencies Serving Immigrants (OCASI): WATCH

Samer Rabadi – Senior Campaign Manager, Care2.com: WATCH

Don Tapscott – Chairman of nGenera Insight: WATCH

OR WATCH Digital U – the Series!

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Net Change is a week-long forum dedicated to exploring the intersection between social technology and social change.

We’re going to be interviewing some fantastic people throughout the week, like Beth Kanter, CEO Zoetica and author of Beth’s Blogs: How Nonprofits Can Use Social Media, Jeremy Heimans, CEO of Purpose and Dr Ann Cavoukian, Information and Privacy Commissioner of Ontario.

All great interviews for our second season of Digital U, a series that explores how social media is affecting social change.

Season one of the Digital U podcasts include interviews from Mitch Joel, Twist Image, Jason Mogus, Communicopia, Meghan Warby, Argyle Communications, Beka Economopoulos, Fission Strategy, Craig Heintzman , World Wide Web Foundation, Christopher Berry, Critical Mass, andSacha Chua, IBM. Episodes will air 3 times a week on Fridays, right after Heartbeat, starting in March. ALL of the 8 episodes are on Get Involved HERE or check out a full schedule and descriptions.

Digital U has made learning easy, and if you want to find out even more about social media, listen to our 20+ full length podcasts and become an expert yourself!

For more details check out our CNN Newswire Press Release.

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Digital marketing guru Mitch Joel sat down with Digital U to discuss his take on social media trends. A committed blogger, entrepreneur and heavy metal music lover, the president of digital marketing firm Twist Image lives and breathes social media. To him it’s effortless, and he controls it, not the other way around.

Having just published his first book, Six Pixels of Separation: Everyone is Connected. Connect Your Business to Everyone, he continues to promote the marketing tome, while doing everything he’s always done – blogging, public speaking, a weekly podcast, and work with clients in Twist Image offices in Toronto and Montreal.

Joel’s book is a primer for every business on how it needs to strategize to be successful in the digital age. According to Joel: “The truth is, we no longer live in a world of six degrees of separation. In fact, we’re now down to only six pixels of separation, which changes everything we know about doing business.”

Among the themes Joel discusses with Digital U is transparency – to him transparency is easy, credibility is hard. And being a marketer, Joel gives insight on the conversation between consumers and brands. Joel notes consumers don’t have control, but they do have volume.

VIEW THE PODCAST IN FULL:

Click here to view the embedded video.

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